What to do with computers that reach their end of life? Yes those old Dells running Windows XP with sub 100Mb hard drives and floppy disks. They have no resale value. Even a half decent Windows PC has a minimum resale value. With the price of reasonably powerful office PCs at a few hundred pounds
Recycling old computers Read More »
More and more websites are built on a One Page design. Let\’s look at what that means and investigate the pros and cons of One or Single Page sites. Firstly – what is a one page website? The answer not surprisingly is – A website that has only one page and where the reader scrolls
Single Page Websites Read More »
Hummingbird flys With the incessant growth of the World Wide Web and the gazillions of searches asked by the billions of users Google has revamped its algorithms. The way people search is changing, so Google has overhauled its logic to better deal with the vague, rambling questions we bombard it with. The new \”Hummingbird\” update
All change at Google as Hummingbird is launched Read More »
SEO Thought for the week As part of our role as advising clients on Digital Marketing we virtually always get asked how you get to the top on Google. We always respond with – it depends and this starts a conversation about site designs, rankings, key words and of course SEO. Part of any engagement
SEO link-building and co-citation Read More »
Rest of the year – setting expectation on Apple and AAPL Ever since Apple stock AAPL passed over $700 and then fell back to sub $400, I have been telling clients to be patient and not have ridiculous expectations. Those thoughts became most prevalent after Apple did not refresh the iPad this March. The effect
Apple expectations for rest of year Read More »
Website security is a big topic of growing importance. We monitor all the sites we manage for intrusion and hacking. Most of these attacks are related to bad guys attempting to take over a website for spamming purposes. They will either add hidden links and text to a site or plant some code that can
Web Site Security – 101 Read More »
In our search for better security products we are constantly monitoring what is available and how these products and service can benefit our clients, friends and family. The Canary is a new and very interesting product currently seeking crown soured funding. The funding has been wildly over subscribed with close to $1.5M raised against a
Canary home security system Read More »
As your email list grows with new prospects and customers how do you segment the master list into more manageable groups addressing the different needs and requirements to drive sales further and boost ROI? One key strategy is the use of RFM in analysing data and sending more focused communications. RFM: Recency, Frequency, Monetary: Behavioural
Effective email marketing strategies – segmentation RFM Read More »
Google reports and misses expectations. Hot on the heels of Microsoft miss, Google just reported Q2 results short of Wall Street\’s estimates as weakening prices for ad Words and widening losses from its Motorola mobile phone business weighed on the bottom line. The falling ad prices surprised analysts and investors, who expected recent changes to
Good news for on-line advertisers Read More »
A recent Gartner report says PC sales fell 10.9% in quarter two. Worldwide PC shipments dropped to 76 million units in the second quarter of 2013, a 10.9 percent decrease from the same period last year, according to preliminary results by Gartner, Inc. This marks the fifth consecutive quarter of declining shipments, which is the
PC sales fall 11% – Why and what is going on with the PC market? Read More »
